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THE FARM DIGITAL
Scope & investment

A proposal for Poplin Originals

Tonight, it’s Linda.
A story worth sharing.

Bring creators to the premiere and give Linda’s story a bigger audience.

November 2 · Rutherford, NJWilliams Center · One premiere pilot

Warmly lit cinema curtains and empty seats, shown as a mood reference
Cinema mood reference · Martin Widenka / Unsplash

More reasons to come.
More content to share.

Creator outreach

We’ll reach out to 50–100 relevant local creators through personal DMs, manage follow-ups and coordinate RSVPs. The invitation can include a plus-one, Poplin credit and a 360 video experience.

Video coverage

You already have photography covered. Our team captures video of the arrivals, screening and conversations with Linda and her guests.

Recommended add-on: a 360 video booth

A fun reason to attend, with a short video guests can share straight from their phones. We recommend a Poplin-branded overlay, an attendant and instant digital sharing.

Rental packages from approximately $650 for three hours, paid separately by Poplin. Final cost and availability subject to vendor confirmation. View a local rental example.

Outreach target refers to invitations, not confirmed guests. Attendance and posting depend on who accepts. Creator places and plus-ones are subject to your guest allocation.

One evening.
Weeks of content.

  • 01

    Main premiere video

    A polished 60–90-second story following Linda’s experience of the night.

  • 06

    Six short social clips

    Guest stories, Linda’s reflections and moments from the premiere, edited with captions.

  • +

    A ready-to-post package

    Post copy and a suggested 2–3-week release schedule for Karina, followed by a brief results review using the metrics your team shares.

Includes creative planning, team coverage and two rounds of consolidated edits.

A clear split of the work.

The Farm Digital

Creative direction, creator outreach, filming and editing. We prepare the content and rollout, and help coordinate the booth if you choose to add it.

Poplin

Venue, guest list, event logistics and your booked photographer. Karina handles posting. Your paid media team can use the finished assets.

Optional extras, funded by Poplin: creator gifting or laundry credits, paid creator fees and any 360 video booth or other rental. We agree these before committing to them.

One premiere pilot

$5,000

USD · Fixed project fee

For the scope above. Gifting, optional rentals and paid creator fees are separate. Paid-media management and ad spend are outside this proposal.

Let’s get started.

We’ll confirm the event details and get creator outreach underway.

Let’s do it